417 Union

As 417 Union prepared to breathe new life into their restaurant, they were set on encapsulating the rich history of their location in Arcade Alley, right in the heart of downtown Nashville. Their vision was clear: a classic diner that resonated with the soulful echoes of authentic American cuisine, a place where nostalgia met the fork and knife.

Our challenge was to translate this sentiment into a tangible design language. Drawing inspiration from the vibrant 1940s, an era of elegance and simplicity, we embarked on a journey to craft a design that felt both fresh and deeply rooted in history. The aim was to evoke a sense of déjà vu, creating an ambiance that, even on a first visit, would feel like a cherished memory.

With the aesthetic direction firmly in place, we channeled the 1940s spirit into every facet of the brand. From the intricate detailing of the menus to the nostalgic charm of the website, each element was meticulously designed to mirror the era’s essence. Our advertising campaigns, too, paid homage to this bygone age, seamlessly blending the old-world charm with modern-day sensibilities.

The result? A comprehensive brand identity that not only paid tribute to the golden age of diners but also served as the perfect backdrop for 417 Union’s culinary delights. It was more than just a design project; it was a journey back in time, reimagining the past for the present.